Digital Marketing Specialist - Social Media

About the Role

Our client is seeking a dynamic and results-driven Digital Marketing Specialist with a focus on social media to join their innovative team in Manchester . You will be responsible for developing and implementing engaging social media strategies across various platforms to enhance brand visibility, drive engagement, and generate leads. This role requires a creative individual with a keen understanding of social media trends, analytics, and community management. You will work collaboratively with the wider marketing department to ensure cohesive brand messaging and campaign execution, contributing to the company's online growth and success.

Key Responsibilities

• Develop, implement, and manage social media strategies that align with marketing goals.
• Create, curate, and schedule engaging content (text, images, video) across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Analyze social media performance metrics and generate reports to track KPIs and identify areas for improvement.
• Engage with followers, respond to queries, and foster a positive online community.

Requirements

• Proven experience as a Social Media Specialist or similar role, with a strong portfolio of successful social media campaigns.
• Excellent knowledge of major social media platforms and their respective best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong copywriting and content creation skills, with an eye for visual aesthetics.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits

• Competitive salary and performance incentives.
• On-site working environment in a vibrant Manchester location.
• Opportunities for professional development and training in digital marketing.
• Comprehensive health and wellness benefits package.
• Collaborative team culture with regular team-building activities.