Digital Marketing Specialist

About the Role

Our client is seeking a motivated Digital Marketing Specialist to join their established marketing department based in the heart of Manchester . This role is integral to executing innovative digital campaigns that drive brand awareness, customer engagement, and ultimately, sales growth. You will be responsible for a range of digital marketing activities, working closely with the wider team to ensure cohesive and impactful marketing efforts. This position is office-based, offering a collaborative and structured work environment where you can actively contribute to the company's success in the competitive e-commerce landscape. Being in Manchester provides excellent connectivity for the team.

Key Responsibilities

• Plan, execute, and optimize online marketing campaigns, including SEM, email marketing, and display advertising.
• Manage social media profiles, creating engaging content and fostering community interaction.
• Conduct keyword research and implement SEO strategies to improve website visibility and organic traffic.
• Track and analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
• Collaborate with internal teams to develop landing pages, promotional materials, and website content.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar marketing role.
• Solid understanding of SEO, SEM, PPC, social media marketing, and email marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Strong communication and interpersonal skills, with the ability to work effectively within a team.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive annual salary.
• Comprehensive benefits package including health insurance.
• Opportunity for career progression within a growing company.
• Regular team lunches and company events in Manchester .
• A supportive and collaborative office environment.