Digital Marketing Specialist

About the Role

Our client is seeking a skilled and results-oriented Digital Marketing Specialist to contribute to their marketing initiatives in Milton Keynes . This role offers a hybrid work model, combining remote flexibility with essential in-office collaboration. You will play a key role in executing various digital marketing campaigns, including SEO, SEM, email marketing, and content development, aimed at increasing brand awareness and driving customer acquisition. The ideal candidate is a proactive individual with a solid understanding of digital marketing channels and a passion for leveraging data to optimize campaign performance. This position is an excellent opportunity to grow within a supportive team and make a tangible impact on our client's online presence.

Key Responsibilities

• Execute and manage Search Engine Optimization (SEO) strategies to improve organic search rankings and website visibility.
• Develop, implement, and monitor Pay-Per-Click (PPC) advertising campaigns across platforms like Google Ads.
• Create and distribute engaging content, including blog posts, website copy, and email newsletters, tailored to specific audience segments.
• Manage and optimize email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
• Track, analyze, and report on key digital marketing metrics using tools like Google Analytics, providing insights for campaign improvement.
• Collaborate with cross-functional teams to ensure brand consistency and effective campaign integration across all digital touchpoints.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar digital marketing role.
• Proficiency in SEO best practices, keyword research, and on-page/off-page optimization techniques.
• Hands-on experience with PPC campaign management and advertising platforms.
• Familiarity with email marketing platforms and CRM systems.
• Strong analytical skills and experience with web analytics tools.
• Excellent written and verbal communication skills, with a keen attention to detail.

Benefits

• Competitive annual salary.
• Hybrid work arrangement offering a blend of remote and office-based work in Milton Keynes .
• Opportunities for professional development and certifications.
• Comprehensive health and wellness benefits package.
• A collaborative and dynamic work environment with a focus on continuous learning.