Digital Marketing Specialist

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to enhance their online presence and drive customer engagement within the FMCG sector . This hybrid role, based in Glasgow , involves developing and executing innovative digital marketing strategies across various platforms. You will be responsible for managing social media campaigns, optimizing search engine performance, and crafting compelling online content to connect with our target audience. The role offers a dynamic blend of remote work and in-office collaboration, allowing for strategic planning and creative execution.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive consumer engagement.
• Manage and optimize social media channels, including content creation, scheduling, and community management.
• Execute SEO/SEM strategies to improve organic search rankings and drive website traffic.
• Create engaging and persuasive copy for website content, email marketing campaigns, and online advertisements.
• Monitor digital marketing campaign performance, analyse data, and provide regular reports with insights and recommendations.
• Collaborate with internal teams to ensure brand consistency across all digital touchpoints.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar role, preferably within the FMCG industry .
• Solid understanding of SEO, SEM, social media marketing, and content marketing principles.
• Proficiency with digital marketing tools (e.g., Google Analytics, social media management platforms, email marketing software).
• Excellent copywriting and communication skills, with a keen eye for detail.
• Ability to work effectively in a hybrid environment, managing tasks both independently and collaboratively.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model for a flexible work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and learning new digital marketing trends.
• Be part of an innovative marketing team in a fast-paced industry based in Glasgow .