Digital Marketing Specialist

About the Role

Our client is looking for a dynamic and results-oriented Digital Marketing Specialist to join their vibrant team based in Manchester . In this hands-on role, you will be responsible for executing and optimizing various digital marketing campaigns to drive brand awareness, lead generation, and customer acquisition. You will work on a variety of channels, including SEO, SEM, social media, email marketing, and content promotion. This is an excellent opportunity for a driven marketer who enjoys a collaborative office environment and wants to make a tangible impact on the company's digital presence and growth objectives within a growing company.

Key Responsibilities

• Develop and manage paid advertising campaigns across platforms like Google Ads and social media channels.
• Implement and monitor SEO strategies to improve organic search rankings and drive website traffic.
• Create engaging content for social media platforms and manage community interactions.
• Execute email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
• Track, analyze, and report on key digital marketing metrics, providing insights for campaign optimization.
• Collaborate with cross-functional teams to ensure brand consistency and campaign alignment across all digital touchpoints.

Requirements

• 3+ years of experience in digital marketing with a strong understanding of SEO, SEM, social media, and email marketing.
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush).
• Experience managing advertising budgets and optimizing campaigns for ROI.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and teamwork skills, with a proactive attitude.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to work in a collaborative office environment in the heart of Manchester .
• Comprehensive health and wellness benefits package.
• Company-sponsored training and professional development programs.
• Paid time off and company holidays.