Digital Marketing Specialist

About the Role

Our client is seeking a proactive and data-driven Digital Marketing Specialist to enhance their online presence and drive customer engagement in Newcastle upon Tyne . This role is integral to developing and executing comprehensive digital marketing strategies across various channels. You will leverage your expertise in SEO, SEM, social media, and content marketing to increase brand awareness, generate leads, and foster customer loyalty. The ideal candidate is an analytical thinker with a creative flair, eager to contribute to a growing marketing team and achieve measurable results in a dynamic environment.

Key Responsibilities

• Develop and implement effective digital marketing campaigns across multiple platforms, including social media, email, and paid advertising.
• Optimize website content and structure for search engines (SEO ) to improve organic search rankings and drive qualified traffic.
• Manage and execute paid advertising campaigns (SEM ), including Google Ads and social media ads, optimizing for ROI.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Analyze campaign performance using analytics tools, providing regular reports and actionable insights to improve strategy.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role.
• Demonstrable experience with SEO, SEM, content marketing, and social media marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid working model offering a blend of office and remote flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and training.
• A collaborative and innovative marketing team environment.
• Generous holiday allowance.