Digital Marketing Specialist

About the Role

Our client seeks a creative and data-driven Digital Marketing Specialist to enhance their online presence and engagement in Southampton . This role will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms to raise awareness and drive donations for the charity. You will work closely with the communications team to ensure brand consistency and maximise reach. This is an excellent opportunity for a marketing professional looking to apply their skills to a meaningful cause and make a significant impact on fundraising efforts in the Hampshire region.

Key Responsibilities

• Develop and implement effective digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Create engaging content for websites, social media, and email campaigns, aligning with the charity's brand voice.
• Manage and optimise online advertising campaigns to ensure maximum ROI and reach.
• Analyse website traffic and campaign performance, providing insights and recommendations for improvement.
• Monitor social media channels, engage with followers, and manage online community discussions.
• Collaborate with internal teams to ensure cohesive marketing messages across all channels.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar role.
• Strong knowledge of digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Excellent content creation and copywriting skills, with a flair for storytelling.
• Experience in SEO/SEM and managing paid advertising campaigns.
• Analytical skills to interpret data and generate actionable insights.
• A passion for the charity sector and a desire to contribute to its mission in Southampton .

Benefits

• Competitive salary and benefits package.
• A hybrid working model offering a balance of office and remote work.
• Opportunity to work for a reputable charity making a difference in Hampshire .
• Professional development and training opportunities in digital marketing.
• A collaborative and supportive team environment.
• Contribute to impactful campaigns that drive positive social change.