Digital Marketing Specialist

About the Role

Our client, a prominent Fast-Moving Consumer Goods (FMCG) company, is seeking a creative and results-oriented Digital Marketing Specialist to join their innovative team, working remotely with occasional visits to their Southampton office. You will be responsible for developing and executing cutting-edge digital marketing strategies across various online channels to enhance brand awareness, drive customer engagement, and boost online sales. This role is ideal for a digitally savvy professional looking to make a tangible impact in the dynamic FMCG landscape, contributing to the digital transformation of well-known brands.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimise social media profiles and advertising campaigns to increase brand visibility and engagement.
• Create compelling and engaging content for various digital platforms, including website copy, blog posts, social media updates, and email newsletters.
• Monitor and analyse website traffic, campaign performance, and ROI using tools like Google Analytics.
• Collaborate with internal teams to ensure brand consistency and integrated marketing efforts.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, preferably in the FMCG sector .
• Strong knowledge of digital marketing channels, tools, and techniques (SEO, SEM, social media, email marketing, content creation).
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Experience with graphic design tools or video editing software is a plus.

Benefits

• Competitive salary and potential for performance bonuses.
• Flexible remote working arrangement with occasional in-office collaboration.
• Comprehensive health and wellness programs.
• Opportunities for continuous learning and professional development in digital marketing.
• A dynamic and forward-thinking work environment within a leading FMCG brand .