Digital Marketing Specialist

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to join their team in Coventry . You will be responsible for executing and optimizing online marketing campaigns across various platforms to drive website traffic, generate leads, and increase brand awareness. This role offers the chance to work on exciting projects, leverage cutting-edge digital tools, and contribute directly to the company's online success. The ideal candidate is passionate about digital trends and possesses a keen eye for detail, working within a supportive environment that encourages learning and professional growth.

Key Responsibilities

• Plan, execute, and manage paid search (PPC) and social media advertising campaigns.
• Develop and optimize SEO strategies to improve organic search rankings and website visibility.
• Create engaging content for social media platforms, blog posts, and email marketing campaigns.
• Monitor website analytics and campaign performance, providing regular reports with actionable insights.
• Conduct keyword research and competitor analysis to inform digital marketing strategies.
• Stay up-to-date with the latest digital marketing trends and best practices.

Requirements

• 2-3 years of hands-on experience in digital marketing roles.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of SEO principles and best practices.
• Excellent copywriting and content creation skills.
• Experience with email marketing platforms and automation tools.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive annual salary and potential for performance bonuses.
• Health insurance coverage and access to wellness programs.
• Generous paid time off and company holidays.
• Opportunities for training and professional development in digital marketing.
• A collaborative and dynamic office environment in the heart of Coventry .