Digital Marketing Specialist

About the Role

Our client is seeking a dynamic and results-driven Digital Marketing Specialist to join their team in Coventry . This role offers a hybrid working model, combining the benefits of in-office collaboration with the flexibility of remote work. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels to enhance brand awareness, drive lead generation, and increase customer engagement. This is an exciting opportunity to contribute to impactful marketing strategies and work within a forward-thinking team that values innovation and data-driven decision-making.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels like SEO, SEM, social media, email, and content marketing.
• Create engaging and relevant content for various platforms, including website copy, blog posts, social media updates, and email newsletters.
• Analyze campaign performance data using tools like Google Analytics to identify trends, measure ROI, and provide actionable insights for improvement.
• Manage social media presence, fostering community engagement and responding to inquiries in a timely manner.
• Collaborate with internal teams to ensure brand consistency and align marketing efforts with overall business objectives.

Requirements

• Proven experience in digital marketing , with a track record of successful campaign management.
• Proficiency in SEO/SEM best practices, Google Ads, and social media advertising platforms.
• Strong content creation and copywriting skills, with an eye for detail.
• Experience with marketing automation tools and email marketing platforms.
• Excellent analytical skills and the ability to interpret complex data sets to inform strategy.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work arrangement offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Generous annual leave allowance and company pension scheme.
• Opportunities for professional development and training in the latest digital marketing trends.