Digital Marketing Specialist

About the Role

Our client is seeking a motivated and analytical Digital Marketing Specialist to join their growing marketing department in Birmingham . This role is crucial in driving online engagement, lead generation, and brand awareness through innovative digital strategies. You will be responsible for the execution and optimization of various online campaigns across multiple channels. This is an excellent opportunity for a creative marketer who thrives in a fast-paced environment and is eager to contribute to impactful marketing initiatives. The successful candidate will work closely with the wider marketing team to achieve ambitious growth targets.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
• Analyze campaign performance data, generate reports, and provide actionable insights to optimize strategies and maximize ROI.
• Manage social media presence, creating engaging content and fostering community interaction.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with the content team to ensure marketing messages are aligned with brand voice and objectives.
• Manage the marketing budget effectively and track expenditures.

Requirements

• Proven work experience as a Digital Marketing Specialist or similar role.
• Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Strong analytical and problem-solving skills with attention to detail.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing or a related field, or equivalent practical experience.

Benefits

• Competitive annual salary and opportunities for performance-based incentives.
• Comprehensive health and wellness benefits package.
• Pension scheme with employer contributions.
• Professional development opportunities and training programs.
• A collaborative and supportive team environment within a modern Birmingham office.