Digital Marketing Specialist

About the Role

Our client is seeking a talented and motivated Digital Marketing Specialist to join their fully remote team. This role is crucial for driving online engagement and achieving marketing objectives through effective digital strategies. You will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. This is an exceptional opportunity to work from anywhere within the UK, contributing to innovative marketing initiatives within a company that embraces a remote-first culture and values autonomy and collaboration.

Key Responsibilities

• Develop and manage paid search (PPC) campaigns on platforms like Google Ads and Bing Ads.
• Create, schedule, and manage engaging content for social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).
• Execute email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Optimize website content for search engines (SEO) to improve organic visibility and traffic.
• Analyze campaign performance data using tools like Google Analytics and provide regular reports with actionable insights.
• Collaborate with the wider marketing team to ensure brand consistency and achieve campaign goals.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• Hands-on experience with SEO, SEM, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Excellent analytical skills and the ability to interpret data to drive marketing decisions.
• Strong written and verbal communication skills, with the ability to work effectively in a remote team environment.

Benefits

• Competitive annual salary.
• Fully remote working arrangement, offering flexibility and work-life balance.
• Comprehensive health and dental insurance plans.
• Annual allowance for home office equipment and professional development courses.
• A collaborative and inclusive remote work culture with regular virtual team-building activities.