Digital Marketing Specialist

About the Role

Our client is seeking a proactive and analytical Digital Marketing Specialist to join their team in Oxford . This role is integral to executing and optimizing digital marketing campaigns across various channels, with a focus on driving engagement and achieving marketing objectives. You will work on SEO, SEM, social media, and email marketing initiatives, leveraging data to refine strategies and improve campaign performance. This position offers a dynamic hybrid working arrangement and the chance to develop your career in a progressive company.

Key Responsibilities

• Execute and manage digital marketing campaigns, including paid search (PPC), social media advertising, and email marketing.
• Optimize website content and structure for search engines (SEO) to improve organic rankings.
• Monitor and analyze campaign performance using tools like Google Analytics, providing regular reports with actionable insights.
• Assist in developing and implementing social media strategies to increase brand awareness and engagement.
• Manage email marketing efforts, including list segmentation, campaign creation, and performance tracking.
• Stay current with digital marketing trends and best practices, contributing innovative ideas to the team.

Requirements

• 2-3 years of experience in a digital marketing role, with hands-on experience in SEO, SEM, and social media.
• Proficiency with Google Analytics and Google Ads.
• Experience with email marketing platforms and basic HTML is advantageous.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and hybrid working model.
• Opportunity to work with a forward-thinking marketing team in Oxford .
• Comprehensive benefits package including health insurance.
• Access to continuous learning and professional development programs.
• A stimulating and collaborative work environment.