Digital Marketing Specialist

About the Role

Our client is seeking a dynamic Digital Marketing Specialist to join their vibrant team in Leicester . This role is pivotal in driving online engagement, brand awareness, and customer acquisition through innovative digital strategies. You will be instrumental in developing and executing campaigns across various social media platforms and e-commerce channels, directly contributing to the company's online growth and market presence. This is an exciting opportunity for a creative marketer to make a significant impact within a forward-thinking company that values data-driven results and collaborative team efforts.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across social media platforms (e.g., Instagram, Facebook, TikTok) and e-commerce marketplaces.
• Create engaging, high-quality content, including graphics, videos, and written copy, tailored for specific audiences and platforms.
• Manage and optimize paid advertising campaigns (PPC, social ads) to maximize ROI and achieve campaign objectives.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
• Stay abreast of the latest digital marketing trends, tools, and best practices to ensure our client remains competitive.
• Collaborate with the sales and product teams to align marketing efforts with business goals and promotional activities.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• Proficiency in social media management tools, analytics platforms (e.g., Google Analytics), and CRM systems.
• Solid understanding of SEO, SEM, content marketing, and email marketing principles.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing capabilities.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic insights.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Benefits

• Competitive salary package and potential for performance-based bonuses.
• Hybrid working model offering a blend of office and remote flexibility in Leicester .
• Opportunities for professional development and continuous learning.
• Access to cutting-edge marketing tools and technologies.
• A supportive and collaborative team environment fostering creativity and innovation.