Digital Marketing Specialist

About the Role

Our client is looking for a skilled and innovative Digital Marketing Specialist to enhance their online presence and drive engagement for their FMCG brands from their Reading office. This role will involve developing and implementing cutting-edge digital marketing strategies across various platforms, including social media, SEO/SEM, email marketing, and content creation. As part of a hybrid team, you will have the flexibility to work remotely while also collaborating in person with the marketing department. This is an exciting opportunity to shape the digital footprint of leading FMCG products in the competitive UK market .

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, website traffic, and online sales.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Create engaging and relevant content for social media platforms, email newsletters, and the company website.
• Monitor and analyze website and campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.
• Manage paid advertising campaigns across various digital channels, ensuring optimal budget allocation and ROI.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on FMCG or consumer goods.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Strong analytical and data interpretation skills.
• Excellent communication skills and the ability to work effectively in a hybrid environment in Reading .

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and dental insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development and certifications in digital marketing.
• Flexible hybrid working model that supports work-life balance.