Digital Marketing Specialist

About the Role

Our client is seeking a results-driven Digital Marketing Specialist to join their expanding team in Newcastle upon Tyne . This role focuses on developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads. You will be at the forefront of online promotion, utilizing a range of digital channels to achieve measurable business objectives. This is a fantastic opportunity for a marketing professional passionate about the digital landscape, eager to make a tangible impact within a company that champions data-driven decision-making and creative campaign execution in the Newcastle upon Tyne area.

Key Responsibilities

• Develop and implement effective digital marketing campaigns across various platforms including SEO, SEM, social media, and email marketing.
• Manage and optimize social media presence, creating engaging content and fostering community interaction.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with the content creation team to develop compelling marketing materials and website copy.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure competitive advantage.

Requirements

• Proven experience in digital marketing, with a track record of successful campaign execution.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Excellent analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Strong written and verbal communication skills, with a keen eye for detail.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunity to work on innovative digital marketing projects in Newcastle upon Tyne .
• Comprehensive training and professional development opportunities.
• Friendly and collaborative team environment.
• Company pension scheme.