Digital Marketing Specialist

About the Role

Our client is seeking an innovative Digital Marketing Specialist to join their vibrant team in Birmingham . This hybrid role allows for a blend of in-office collaboration and remote flexibility. You will be responsible for developing, implementing, and managing digital marketing campaigns to drive online growth and engagement. This is an exciting opportunity to contribute to a growing company, working on diverse projects that span social media, SEO, content marketing, and paid advertising. We are looking for a creative thinker with a data-driven approach to marketing.

Key Responsibilities

• Develop and execute digital marketing strategies across various platforms including social media, email, and search engines.
• Manage and optimize SEO/SEM campaigns to increase website traffic and conversions.
• Create engaging and relevant content for social media, blogs, and email newsletters.
• Analyze campaign performance data, providing insights and recommendations for improvement.
• Collaborate with the sales and product teams to align marketing efforts with business objectives.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role for at least 3 years.
• Solid understanding of SEO, SEM, email marketing, and social media marketing principles.
• Experience with marketing automation tools and CRM software.
• Proficiency in analytics tools such as Google Analytics.
• Excellent analytical and problem-solving skills.
• Strong creative thinking and content creation abilities.

Benefits

• Competitive salary package.
• Hybrid work model offering flexibility between home and office.
• Health and wellness programs.
• Opportunities for professional development and training.
• Collaborative team environment with a focus on innovation.