Digital Marketing Specialist

About the Role

Our client is seeking a creative and analytical Digital Marketing Specialist to join their forward-thinking team based in Coventry . This role is integral to driving online engagement, lead generation, and customer acquisition through innovative digital strategies. You will be at the forefront of managing social media, optimizing search engine performance, and executing impactful online advertising campaigns. This is a fantastic opportunity for a digitally native marketer to make a significant impact in a growing company, contributing to their success across the West Midlands and wider UK market, working in a fully remote capacity.

Key Responsibilities

• Develop, implement, and manage innovative digital marketing campaigns across various platforms including social media, email, PPC, and display advertising.
• Optimize website content and structure for search engines (SEO) to improve organic search rankings and drive targeted traffic to Coventry .
• Create engaging and shareable content for social media channels, fostering community interaction and brand loyalty.
• Monitor and analyze website traffic, campaign performance, and conversion rates, providing actionable insights and recommendations for improvement.
• Manage paid advertising budgets, ensuring efficient allocation of resources and maximizing ROI on all digital ad spend.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure our client remains competitive in the online space.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful online campaigns.
• Solid understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
• Proficiency with analytics tools such as Google Analytics and social media advertising platforms.
• Experience in creating compelling written and visual content for digital platforms.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

Benefits

• Competitive salary and potential for performance-based incentives.
• Fully remote working arrangement, offering maximum flexibility.
• Comprehensive health, dental, and vision insurance coverage.
• Generous allowance for professional development and online courses.
• Opportunity to work with a dynamic and innovative team focused on digital growth.
• Contribute to exciting marketing initiatives impacting the UK market from your home office.