Digital Marketing Specialist

About the Role

Our client is seeking a results-oriented Digital Marketing Specialist to join their team in Portsmouth , offering a hybrid working arrangement. This role will focus on executing and optimizing digital marketing campaigns across various channels to drive customer acquisition and retention. You will be instrumental in managing online advertising, SEO initiatives, and content deployment to achieve key marketing objectives. This is a fantastic opportunity for a digitally savvy individual to contribute to significant growth, working within a supportive team environment that encourages innovation and professional development in the heart of Portsmouth 's business community.

Key Responsibilities

• Plan, execute, and optimize paid search (PPC) and social media advertising campaigns across platforms like Google Ads and Facebook Ads.
• Implement SEO strategies, including keyword research, on-page optimization, and link-building efforts, to improve organic search rankings.
• Develop and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Create engaging content for the company website, blog, and social media channels, ensuring brand consistency.
• Monitor and report on campaign performance using tools such as Google Analytics, providing insights and recommendations for improvement.
• Collaborate with the sales and product teams to align marketing efforts with business goals and target audiences.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong understanding of digital marketing principles.
• Proficiency in managing PPC campaigns, SEO best practices, and email marketing platforms.
• Experience with analytics tools like Google Analytics and familiarity with social media management platforms.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Strong communication and teamwork skills, with the ability to work effectively in a hybrid capacity in Portsmouth .

Benefits

• Competitive annual salary.
• Company pension scheme and private health insurance.
• Generous holiday allowance.
• Opportunities for ongoing training and career progression.
• A dynamic and collaborative work environment fostering innovation and growth.