Digital Marketing Specialist

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to join their energetic team in Coventry . You will be instrumental in developing and executing online marketing campaigns that enhance brand visibility and drive qualified leads. This role requires a hands-on approach to managing various digital platforms, analysing campaign performance, and optimising strategies for maximum impact. You will work closely with the marketing department to ensure cohesive brand messaging and contribute to the company's online growth and engagement objectives in the West Midlands region.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Develop and implement SEO strategies to improve organic search rankings and website traffic.
• Create engaging content for social media, blogs, and email marketing campaigns.
• Monitor, analyse, and report on campaign performance using tools such as Google Analytics.
• Optimise landing pages and user journeys to improve conversion rates.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• Proficiency in SEO, SEM, content marketing, social media marketing, and email marketing.
• Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
• Excellent analytical skills and the ability to interpret data to drive marketing decisions.
• Strong written and verbal communication skills.
• A degree or certification in Digital Marketing or a related field is advantageous.

Benefits

• Competitive salary and potential for annual bonuses.
• On-site work environment in a modern office located in Coventry .
• Opportunities for training and professional development in digital marketing specialisms.
• Comprehensive employee benefits package including health insurance.
• A collaborative team setting that encourages innovation and learning.