Open roleExternal
Digital Marketing Specialist
- leicester, leicestershire, LE1 5TT, United Kingdom
- Permanent·Hybrid
- Full time
- £35,000 - £35,000 Per Annum
Job Description
About the Role
Our client is seeking a dynamic and results-oriented Digital Marketing Specialist to join their vibrant team in Leicester . This role is crucial in driving online engagement, managing social media campaigns, and optimizing digital advertising efforts to enhance brand visibility and customer acquisition. You will be instrumental in shaping our client's online presence, working within a collaborative environment that fosters creativity and data-driven decision-making. This is a fantastic opportunity for a marketing professional looking to make a significant impact in the e-commerce space.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies across various platforms including social media, email, and paid search.
- Manage and grow the company's social media presence across key channels, creating engaging content and fostering community interaction.
- Plan, implement, and analyze paid advertising campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI and achieve specific marketing objectives.
- Conduct market research and competitor analysis to identify trends and opportunities for growth.
- Monitor website traffic and engagement metrics, providing regular reports on campaign performance and insights.
Requirements
- Proven experience in a digital marketing role, with a strong focus on social media and e-commerce.
- Demonstrable success in managing and optimizing paid advertising campaigns.
- Proficiency in using analytics tools such as Google Analytics, social media insights, and CRM software.
- Excellent copywriting and content creation skills, with a keen eye for detail.
- Strong understanding of SEO principles and best practices for e-commerce websites.
Benefits
- Competitive salary commensurate with experience.
- Hybrid working model offering flexibility between home and office.
- Opportunities for professional development and training.
- Generous holiday allowance and company pension scheme.
- A supportive and innovative team culture in Leicester .