Digital Marketing Specialist

About the Role

Our client is actively seeking a skilled Digital Marketing Specialist to join their remote-first team, contributing to their innovative marketing strategies from Sunderland . This position is crucial for driving online engagement and expanding our digital footprint. You will be responsible for executing data-driven campaigns, managing social media channels, and optimising web content to enhance brand visibility and achieve marketing goals. This role offers the chance to work autonomously within a supportive virtual environment, utilising cutting-edge digital tools and contributing to the company's success across the Tyne and Wear region and beyond.

Key Responsibilities

• Execute and manage digital marketing campaigns across various channels, including social media, email, and paid advertising.
• Develop and maintain engaging content for the company website, blog, and social media platforms.
• Monitor, analyse, and report on digital marketing performance metrics, identifying trends and insights.
• Optimise website content and structure for search engines (SEO) to improve organic rankings.
• Collaborate with internal teams to ensure brand consistency and campaign alignment.
• Manage social media communities, responding to comments and messages in a timely and professional manner.

Requirements

• Proven experience in a Digital Marketing Specialist role or similar.
• Strong knowledge of SEO, SEM, social media marketing, and email marketing platforms.
• Proficiency with Google Analytics and other digital marketing analytics tools.
• Excellent written and verbal communication skills, with a creative flair.
• Ability to work independently and manage time effectively in a remote setting.

Benefits

• Competitive salary and potential for performance bonuses.
• Fully remote working arrangement, offering excellent work-life balance.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and professional development.
• A collaborative and inclusive virtual team culture.