Digital Marketing Specialist

About the Role

Our client, a leading charity organisation, is looking for a creative and data-driven Digital Marketing Specialist to enhance its online presence and drive engagement with supporters and beneficiaries. This fully remote role will be instrumental in developing and executing innovative digital marketing campaigns across various platforms to increase brand awareness, attract new donors, and recruit volunteers. You will work collaboratively with internal teams to ensure cohesive messaging and impactful storytelling, leveraging your expertise in SEO, social media, email marketing, and content creation. This is an excellent opportunity for a digital native who is passionate about using their skills to make a positive social impact from anywhere in the UK.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to support organisational goals, including fundraising and awareness campaigns.
• Manage and optimise the organisation's website, ensuring it is user-friendly, informative, and drives conversions.
• Create engaging and compelling content for social media channels, email newsletters, and other digital platforms.
• Implement SEO best practices to improve search engine rankings and drive organic traffic.
• Analyse digital marketing campaign performance, track key metrics, and provide regular reports with actionable insights.
• Collaborate with internal teams to ensure brand consistency and effective communication across all digital touchpoints.
• Manage online advertising campaigns (PPC, social media ads) to maximise reach and ROI.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar digital marketing role.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with website analytics tools (e.g., Google Analytics) and digital marketing platforms.
• Excellent content creation and copywriting skills, with a talent for engaging storytelling.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• A passion for digital innovation and a desire to contribute to a meaningful cause.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote working arrangement with flexible hours.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and access to online training resources.
• The chance to use your digital skills to make a significant social impact and advance the charity's mission.