Digital Marketing Specialist

About the Role

Our client is seeking a results-driven and versatile Digital Marketing Specialist to join their team based in the innovative hub of Cambridge . This role is central to executing and optimizing online marketing campaigns that drive brand awareness, lead generation, and customer acquisition. You will work across various digital channels, including SEO, SEM, social media, and email marketing, contributing to the overall digital strategy and its successful implementation. This is an ideal opportunity for a passionate digital marketer to contribute to a forward-thinking company in a key academic and technological center.

Key Responsibilities

• Develop, implement, and manage online marketing campaigns across SEO, SEM, social media, email marketing, and other digital channels.
• Conduct keyword research, optimize website content for search engines, and monitor website performance using analytics tools.
• Manage paid advertising campaigns on platforms such as Google Ads and social media, optimizing for ROI and conversion rates.
• Create engaging content for social media, blog posts, and email newsletters, ensuring brand consistency and alignment with marketing objectives.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Minimum of 3 years of experience in a broad digital marketing role.
• Proven experience with SEO, SEM, and managing paid advertising campaigns.
• Proficiency with marketing automation tools and analytics platforms like Google Analytics.
• Strong content creation and copywriting skills for various digital channels.
• Excellent analytical skills and the ability to interpret data to drive marketing decisions.
• Strong communication and project management skills.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Opportunity to work in a stimulating environment in Cambridge , surrounded by innovation.
• Comprehensive benefits package including health insurance and pension scheme.
• Generous annual leave and professional development budget.
• Collaborative team culture focused on continuous learning and growth.