Digital Marketing Specialist

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to join their team remotely, supporting their extensive FMCG brand portfolio . This role is crucial for developing and executing innovative online marketing strategies that enhance brand visibility, drive customer engagement, and boost e-commerce sales. You will manage social media campaigns, optimize website content, implement SEO/SEM strategies, and analyze campaign performance to ensure maximum ROI. The ideal candidate will possess a strong understanding of digital marketing channels, a passion for consumer brands, and the ability to thrive in a fully remote, collaborative environment, contributing to the digital growth of iconic FMCG products.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms (social media, email, search engines).
• Manage social media accounts, creating engaging content and fostering community interaction.
• Plan and execute SEO/SEM campaigns to increase website traffic and improve search engine rankings.
• Analyze website traffic and campaign performance data, providing insights and recommendations for optimisation.
• Collaborate with design and content teams to create compelling digital assets.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience as a Digital Marketing Specialist , preferably within the FMCG industry .
• Strong knowledge of SEO, SEM, social media marketing, and email marketing platforms.
• Proficiency in using analytics tools (e.g., Google Analytics) and digital marketing software.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Competitive salary and performance-based bonus.
• Fully remote working arrangement with flexible working hours.
• Comprehensive health, dental, and vision insurance.
• Generous professional development budget for online courses and certifications.
• Opportunities to work with well-known FMCG brands and innovative digital strategies.