Digital Marketing Specialist

About the Role

Our client is seeking a results-driven Digital Marketing Specialist to enhance their online presence and drive customer engagement from their Manchester hub. This role is central to developing and executing innovative digital campaigns that boost brand visibility and sales performance in the competitive e-commerce landscape. You will work within a creative and collaborative team, leveraging data analytics and the latest digital marketing tools to achieve ambitious growth targets. This is an exceptional opportunity for a passionate marketer to contribute to a forward-thinking company in the Greater Manchester area.

Key Responsibilities

• Plan, implement, and manage digital marketing campaigns across channels such as SEO , SEM, social media, and email marketing.
• Create compelling and relevant content for the company website, social media profiles, and email newsletters.
• Monitor and analyze campaign performance using tools like Google Analytics, providing actionable insights and recommendations.
• Manage the company's social media accounts, fostering community engagement and responding to customer inquiries.
• Optimize website content and structure for improved search engine rankings and user experience.
• Collaborate with cross-functional teams to ensure brand consistency and successful campaign integration.

Requirements

• Proven experience in a digital marketing role, with a strong focus on e-commerce.
• Proficiency in SEO/SEM, social media marketing, and email marketing best practices.
• Experience with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Strong communication and interpersonal skills, adaptable to working in a hybrid environment in Manchester .

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid working model providing a blend of office and remote work flexibility.
• Generous employee discount on company products.
• Opportunities for continuous learning and professional development.
• A vibrant and supportive work culture within a growing e-commerce business.