Digital Marketing Specialist

About the Role

Our client, a forward-thinking charity dedicated to providing essential support services across Northern Ireland , is seeking a highly skilled and creative Digital Marketing Specialist to drive their online presence. This fully remote role is crucial for developing and executing innovative digital marketing strategies to enhance brand awareness, engage supporters, and drive online donations and participation in campaigns. You will be instrumental in leveraging digital channels to amplify the charity's message and impact, working from anywhere within the UK. This is an exciting opportunity for a digital expert to shape the online narrative of a significant charitable organisation and connect with a broad audience.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across various platforms, including social media, email marketing, SEO/SEM, and content marketing.
• Create engaging and compelling content (text, image, video) tailored for different digital channels and target audiences.
• Manage and optimise the charity's website and social media profiles to maximise reach and engagement.
• Analyse website traffic, campaign performance, and other key metrics using analytics tools, providing actionable insights and reports.
• Manage the digital advertising budget and ensure efficient spend to achieve campaign objectives.
• Stay up-to-date with the latest digital marketing trends and technologies, recommending innovative approaches.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• Proficiency in SEO/SEM, social media marketing, email marketing platforms, and content management systems.
• Excellent content creation, copywriting, and editing skills.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Demonstrated ability to work independently and manage multiple projects effectively in a remote setting.
• Familiarity with the charitable sector and its unique marketing challenges is a plus.

Benefits

• Competitive salary and benefits package.
• Fully remote working arrangement, offering exceptional flexibility.
• Opportunity to make a significant impact on a national charity's outreach.
• A collaborative and supportive virtual team environment.
• Continuous learning and professional development opportunities in digital marketing.