Digital Marketing Specialist

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to join their vibrant team in Coventry . You will be responsible for executing and managing online marketing campaigns across various digital channels, with a strong focus on driving website traffic, lead generation, and customer engagement. This role is ideal for an individual passionate about all things digital, eager to contribute to a dynamic marketing department and experiment with new technologies and strategies. You will work collaboratively with the marketing and sales teams to ensure all digital efforts align with the overall business goals and brand messaging for our Coventry -based operations.

Key Responsibilities

• Plan, execute, and manage all digital marketing campaigns across channels such as SEO, SEM, email, social media, and display advertising.
• Create engaging and relevant content for social media platforms, blogs, and email newsletters.
• Monitor and analyse website traffic and marketing campaign performance using tools like Google Analytics.
• Optimise campaigns for maximum conversion rates and ROI, identifying areas for improvement.
• Collaborate with designers and copywriters to produce marketing materials.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role.
• Solid understanding of digital marketing principles, including SEO, SEM, PPC, and social media marketing.
• Experience with marketing automation and CRM platforms is a plus.
• Proficiency in using analytics tools such as Google Analytics.
• Excellent written and verbal communication skills, with a keen eye for detail.
• A Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary package, reflecting your skills and experience.
• Opportunity to work in a dynamic and growing marketing department in Coventry .
• Access to ongoing training and professional development opportunities.
• Company pension scheme and other employee benefits.
• A collaborative work environment with a focus on innovation and creativity.