Digital Marketing Specialist

About the Role

Our client seeks a dynamic and results-oriented Digital Marketing Specialist to join their team in Coventry . You will be responsible for developing and executing comprehensive digital marketing strategies to enhance online presence and drive customer engagement. This role involves managing various online channels, analyzing campaign performance, and optimizing strategies for maximum impact, contributing to the overall growth objectives of the company through effective digital outreach and engagement, working within a hybrid model that balances in-office collaboration with remote flexibility.

Key Responsibilities

• Develop and implement SEO, SEM, and social media marketing strategies.
• Create engaging content for websites, social media, and email marketing campaigns.
• Monitor and analyze website traffic, campaign performance, and ROI.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social media.
• Collaborate with the marketing team to ensure brand consistency across all digital channels.
• Conduct market research and identify new digital marketing opportunities.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role.
• Solid knowledge of SEO, SEM, social media marketing, and content marketing principles.
• Experience with analytics tools (e.g., Google Analytics) and advertising platforms.
• Excellent written and verbal communication skills.
• Ability to work effectively in a hybrid work environment .
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and performance incentives.
• Health, dental, and vision insurance options.
• Hybrid work arrangement offering flexibility.
• Opportunities for training and career advancement.
• Collaborative and supportive team atmosphere.