Digital Marketing Specialist

About the Role

Our client, a forward-thinking organization within the Charity & Voluntary sector, is seeking a skilled Digital Marketing Specialist to enhance their online presence and engagement from their base in Brighton . This role is crucial for driving awareness, attracting support, and communicating the charity's vital work through innovative digital strategies. You will be responsible for managing the charity's website, social media platforms, email marketing campaigns, and other digital channels to reach and inspire a wider audience. This is an exciting opportunity for a digital expert to leverage their skills for a meaningful cause and significantly contribute to the organization's outreach efforts.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and engagement.
• Manage and optimize the charity's website, ensuring it is user-friendly, informative, and SEO-friendly.
• Create compelling content for social media platforms, driving interaction and community growth.
• Plan and execute email marketing campaigns to nurture leads and engage supporters.
• Analyze digital marketing performance data, providing insights and recommendations for improvement.
• Stay abreast of the latest digital marketing trends and technologies to keep the charity at the forefront.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, preferably in the Charity & Voluntary sector.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, social media management platforms, and email marketing software.
• Excellent content creation and copywriting skills.
• Ability to analyze data and translate insights into actionable marketing strategies.
• A passion for digital innovation and its application in the non-profit space in Brighton .

Benefits

• Competitive salary and benefits package.
• The opportunity to significantly boost the digital impact of a respected charity.
• Professional development opportunities in the fast-evolving field of digital marketing.
• A vibrant and collaborative work environment in the heart of Brighton .
• Be part of a team dedicated to making a tangible difference in the community.