Digital Marketing Specialist

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to join their innovative FMCG team, working in a fully remote capacity. This role is central to developing and executing impactful digital marketing campaigns that enhance brand awareness, drive online engagement, and support sales objectives. You will be responsible for managing various digital channels, optimizing online content, and leveraging analytics to ensure campaign success. This is an exciting opportunity for a talented digital marketer to contribute to a fast-growing brand in the FMCG sector, working flexibly and remotely from anywhere, fostering a culture of digital excellence and continuous learning.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various channels, including social media, email, SEO, SEM, and display advertising.
• Manage and create engaging content for social media platforms, company website, and blogs to drive brand awareness and customer interaction.
• Optimize website content and landing pages for search engines (SEO) to improve organic visibility and user experience.
• Plan and manage paid digital advertising campaigns (PPC/SEM) to drive qualified traffic and conversions.
• Analyze campaign performance using digital analytics tools (e.g., Google Analytics) and provide regular reports with insights and recommendations for improvement.
• Collaborate with the broader marketing team to ensure digital efforts are integrated with overall brand strategies in the FMCG space.

Requirements

• Bachelor's degree in Marketing, Digital Communications, or a related field.
• Proven experience (3+ years) as a Digital Marketing Specialist or similar role, preferably within the FMCG industry.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong understanding of SEO/SEM principles and content marketing strategies.
• Excellent copywriting and editing skills, with a keen eye for detail.
• Demonstrated ability to work independently and collaboratively in a remote environment.

Benefits

• Competitive salary commensurate with experience.
• Full remote working opportunity, offering exceptional work-life integration.
• Comprehensive health insurance coverage.
• Paid time off and public holidays.
• Opportunities for skill development and certifications in digital marketing.