Digital Marketing Specialist

About the Role

Our client is looking for a motivated and results-oriented Digital Marketing Specialist to join their dynamic team in Coventry . This role is crucial for driving online engagement, increasing website traffic, and supporting lead generation efforts. You will be at the forefront of implementing innovative digital marketing strategies, utilizing a data-driven approach to optimize campaign performance. The ideal candidate will have a passion for all things digital, a keen eye for detail, and the ability to adapt to the ever-evolving digital marketing landscape, working closely with the broader marketing team to ensure cohesive brand messaging and successful campaign execution within the West Midlands region.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Manage and grow the company's social media presence, creating engaging content and interacting with followers.
• Analyze website traffic and user behavior using tools such as Google Analytics, providing insights for improvement.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance tracking.
• Collaborate with content creators to ensure all digital assets are SEO-optimized and align with brand guidelines.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role.
• Hands-on experience with SEO/SEM, email marketing, and social media marketing.
• Familiarity with website analytics tools (e.g., Google Analytics).
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills.
• A degree in Marketing or a related field is preferred.

Benefits

• Competitive salary package.
• Opportunity to work in a vibrant and collaborative office environment.
• Access to professional development courses and industry conferences.
• Company pension scheme.
• Staff discounts and social events.