Digital Marketing Specialist

About the Role

Our client is seeking a dynamic and results-driven Digital Marketing Specialist to join their team in Aberdeen . This role is pivotal in developing and executing innovative online marketing strategies that enhance brand visibility and drive customer engagement across various digital channels. You will be instrumental in shaping our client's online presence, working collaboratively with the marketing department to achieve key business objectives and contribute to the overall growth of the brand within the competitive e-commerce landscape. This hybrid position offers the flexibility to combine remote work with in-office collaboration, fostering a productive and engaging work environment.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across platforms such as social media, email, and search engines.
• Manage and optimize social media profiles, content calendars, and advertising spend to maximize reach and engagement.
• Conduct market research and analyze competitor activities to identify new opportunities and trends.
• Create compelling marketing copy and visual content for website, social media, and email newsletters.
• Monitor website traffic and user behavior, using analytics tools to inform strategy adjustments.
• Collaborate with design and content teams to ensure brand consistency and message effectiveness across all digital touchpoints.

Requirements

• Proven experience in digital marketing, with a focus on e-commerce and social media strategy.
• Strong understanding of SEO, SEM, content marketing, email marketing, and social media advertising.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and social media management platforms.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work effectively both independently and as part of a collaborative team in a hybrid setting.

Benefits

• Competitive annual salary reflective of experience.
• Opportunity to work in a stimulating hybrid work environment.
• Access to professional development and training programs.
• Contributory pension scheme.
• Employee discounts on company products and services.