Digital Marketing Specialist

About the Role

Our client is looking for a dynamic and results-oriented Digital Marketing Specialist to join their team in Birmingham . This role offers a hybrid work model, combining the benefits of in-office collaboration with the flexibility of remote work. You will be responsible for developing, implementing, and managing marketing campaigns that promote the company and its products/services. Your efforts will be crucial in driving online engagement, lead generation, and ultimately, revenue growth. We are seeking an individual with a passion for digital trends, strong analytical skills, and the ability to adapt to a fast-paced marketing landscape, contributing to the overall marketing strategy and success.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Create engaging and persuasive marketing copy for websites, social media, email newsletters, and ad campaigns.
• Analyze campaign performance data, generate reports, and provide actionable insights for improvement.
• Collaborate with the sales team to align marketing efforts with sales goals and drive lead generation.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role.
• Solid understanding of SEO, SEM, content marketing, and social media marketing.
• Experience with marketing automation tools and CRM software.
• Proficiency in Google Analytics and other web analytics platforms.
• Excellent written and verbal communication skills.
• Ability to work effectively both independently and as part of a hybrid team.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work arrangement offering flexibility.
• Comprehensive health insurance and wellness programs.
• Opportunities for professional development and certifications.
• A collaborative and innovative work environment.