Digital Marketing Strategist

About the Role

Our client is actively seeking a strategic and forward-thinking Digital Marketing Strategist to shape and execute their online presence, working entirely remotely. This pivotal role involves designing comprehensive digital marketing plans that encompass SEO, SEM, social media, content marketing, and email outreach to achieve ambitious growth targets. You will leverage data analytics to identify opportunities, optimize campaigns, and ensure maximum return on investment. The ideal candidate is a proactive leader with a deep understanding of the digital landscape and a passion for driving measurable results.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across all online channels.
• Conduct market research, competitor analysis, and audience segmentation to inform strategy.
• Oversee the execution of SEO, SEM, social media, content, and email marketing campaigns.
• Utilize analytics tools to track, measure, and report on the performance of digital marketing initiatives.
• Identify new digital marketing trends, technologies, and opportunities for innovation.
• Manage the digital marketing budget and allocate resources effectively to maximize ROI.

Requirements

• Extensive experience in developing and executing successful digital marketing strategies .
• Deep knowledge of SEO, SEM, social media marketing, content strategy, and email marketing.
• Proficiency with digital analytics platforms (e.g., Google Analytics) and marketing automation tools.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent project management and communication skills.
• Bachelor's or Master's degree in Marketing, Business, or a related field.

Benefits

• Highly competitive salary and bonus structure.
• Fully remote position offering exceptional flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and public holidays.
• Opportunities for continuous professional development and growth in the digital marketing field, from your home base near Southampton .