Digital Marketing Strategist

About the Role

Our client is seeking a visionary and experienced Digital Marketing Strategist to join their fully remote team, with a focus on driving their digital presence and growth strategies relevant to the Reading area. This senior role is responsible for architecting and overseeing the execution of comprehensive digital marketing plans that align with business objectives, increase brand authority, and generate significant lead volume. You will leverage deep expertise in analytics, market trends, and digital technologies to craft innovative strategies and guide the marketing efforts toward measurable success.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies encompassing SEO, SEM, content marketing, social media, email, and affiliate marketing.
• Conduct in-depth market research, competitor analysis, and audience segmentation to identify new growth opportunities.
• Define key performance indicators (KPIs) and establish robust tracking mechanisms to measure campaign effectiveness and ROI.
• Oversee the optimization of website performance, user experience, and conversion rate optimization (CRO) initiatives.
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and integrated campaign execution.
• Stay abreast of emerging digital marketing technologies, trends, and best practices, recommending innovative approaches.

Requirements

• Minimum of 6 years of progressive experience in digital marketing strategy and execution.
• Demonstrated success in developing and managing integrated digital marketing campaigns across multiple channels.
• Expertise in SEO, SEM, content strategy, social media marketing, email marketing, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
• Experience with A/B testing, CRO, and marketing automation tools.
• Exceptional communication and leadership skills, with the ability to influence stakeholders in a remote environment.

Benefits

• Highly competitive salary and performance bonus structure.
• Full remote work flexibility with opportunities for occasional team meetups.
• Premium health, dental, and vision insurance.
• Generous budget for professional development and attending industry events.
• A forward-thinking, innovative company culture that values strategic thinking and impactful results.