Digital Portfolio Manager - BMC

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Digital Portfolio Manager

Branding, Marketing and Communications (BMC)

Level 3: Assistant Director

Location: Regional (Outside London)

Hybrid working: Currently minimum one day per week in the office

The opportunity

Our clients are navigating a complicated world. Tumultuous geo-politics, rapidly evolving technology, changing demographics and the challenge of responsibly approaching sustainability lead to incredibly challenging problems. EY has ambitious growth targets, which we will deliver by helping our organisations shape the future with confidence. Our teams provide the bold thinking, deep sector expertise and brilliant solutions that enable our clients to solve their biggest problems and thrive.

Our strategy in the UK is laser focused around these issues. This is role is part of a newly formed team that will transform EY.com in the UK to give an incredible client experience that makes us discoverable, lands our messages, build consideration and converts site visits into conversations.

As part of a team of three Digital Portfolio Managers, this role will be responsible for setting the ey.com agenda for a portfolio of the most important topics for our clients, and for communicating our key services in the most compelling way possible. They will have a solid grasp of the potential of AI to enhance their outputs and increase speed to market.

This will involve building a deep knowledge of the firm’s UK growth strategy and using data to set recommendations for UK content and experience strategy across a portfolio of topics. It will involve building stakeholder relationships with senior leaders across the business and the brand, marketing and communications (BMC) team, in order to set and agree plans. It will also involve close working with content teams, providing inspirational briefs to ensure a continuous pipeline of content that will contribute to building a brilliant brand and supporting commercial outcomes.

Your Key Responsibilities

Strategy

• Agree clear objectives with business and BMC stakeholders within a portfolio of priority products and services for how ey.com will support brand and sales, or deliver required corporate or regulatory-required content (note: portfolio may change over time)
• Create data-based strategy within a portfolio of priority products, services or corporate area for content and journeys needed to maximise traffic and engagement with ey.com, fully aligned to our priority products and services and key corporate updates (this includes eg content strategy, site performance, SEO and competitor analysis). Secure engagement from business and BMC stakeholders.
• Recommend client journeys and target actions within portfolio to stakeholders including Business Development, ensure processes for hand-off to other teams are in place, and measure response
• Maintain close relationship with Global teams and an overview of available globally created content and agree which to activate in the UK, working with UK stakeholders
• Balance proactively recommended content with requests from the business to make decisions on what should be published within available team capacity
• Proactively identify and drive the use of AI tools that will allow for more distinctive and engaging messaging

Content design, build and creation

• Brief portfolio aligned Digital Content Managers to deliver site-ready content (by editing business-created content, localising Global content or creating UK specific content) that supports priority products and services
• Project manage creation of new content, managing through from brief, to page build and publishing
• Work with business and BMC stakeholders to ensure that all service and product pages within portfolio are kept up to date (eg value propositions, contact details and links to relevant content)
• Work with page builders on QA processes pre-publication of all materials
• Ensure delivery of any regulatory-required materials within the portfolio within deadlines
• Ensure that all content on ey.com/uk meets brand standards, whilst simplifying the process for the business
• Work with Digital Technical Manager to ensure smooth running of pages within portfolio – eg removal of broken links
• Champion the use of AI tools to make the process of developing messaging and drafting copy more efficient, whilst using human skills to ensure distinctive, engaging content.

Measurement

• Deliver regular performance updates to the business on site performance within portfolio, including traffic, search rankings, on-site behaviour and competitor benchmarking.
• Share data with key stakeholders and translate into recommendation for site changes or content

Skills And Attributes For Success

• Positive and proactive mindset, with the ability to engage stakeholders with the vision for ey.com
• Strong stakeholder management skills, and ability to gain consensus for what should and shouldn’t be done
• Excellent technical knowledge of website strategy, development, delivery and measurement
• Growth mindset that is open to the potential for proactively using AI to increase speed to market and enhance output quality
• Ability to interrogate data and insight to deliver fact-based recommendations for ey.com implications
• People management skills – although no direct reports, will need to brief and lead content creators and page builders
• Resilience and ability to work in a high pace environment, managing multiple priorities effectively

To qualify for the role you must have

• Proactive, problem-solving mindset and the resilience to be a key player in a transformation programme in a complex organisation.
• Established Experience in a similar role (a degree in a relevant field or relevant professional qualifications are welcome but not essential as candidates will be assessed first and foremost on experience).
• Exceptional technical knowledge and experience of website design (preferably Adobe AEM), UX, SEO and marketing automation, plus experience of working with digital content creation and page building teams.
• Excellent technical knowledge and experience of website content management, design/builds (preferably Adobe AEM), UX, SEO, analytics and marketing automation.
• Strong understanding of digital activation of product content and user journeys.
• Excellent project management capability, with experience in technical requirements gathering and resource planning.
• Ability to generate quality reporting across digital channels, to create insight and attribution models.
• Experience of working in large/matrix B2B organisations, balancing multiple stakeholder requirements, and building strong stakeholder relationship.

What We Look For

We are looking for positive-minded, capable, creative, and ambitious digital experts, who have the vision, presence and ability to help us redefine the role of ey.com in the UK and transform our digital presence for our clients.

What We Offer

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with MyReward you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Continuous learning:You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you:We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership:We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture:You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

Please note

Prior to finalizing your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy. We collect this data to help us analyse our recruitment process holistically and implement actions that promote diversity and inclusiveness. While optional, we encourage you to provide this information to hold us accountable towards our goal of building a better working world. Read more about our commitment to diversity & inclusiveness here. We ask because it matters!

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