Digital PR Manager

About the Role

Our client is seeking an innovative Digital PR Manager to drive online visibility and engagement for their clients in Leeds . This role focuses on leveraging digital channels to achieve PR objectives, including SEO, content marketing, and social media outreach. You will be responsible for developing and implementing cutting-edge digital PR strategies that enhance brand reputation and generate valuable backlinks. The ideal candidate will possess a strong understanding of the digital landscape, excellent analytical skills, and a passion for creating impactful online campaigns within a creative agency environment. This is a key role for someone looking to make their mark in digital communications.

Key Responsibilities

• Design and execute data-driven digital PR strategies to improve search engine rankings and online visibility.
• Build and maintain relationships with online publishers, bloggers, and influencers to secure high-quality backlinks and mentions.
• Create engaging digital content, including infographics, videos, and interactive assets, for outreach campaigns.
• Conduct keyword research and competitor analysis to identify opportunities for digital PR growth.
• Monitor online conversations and manage the brand's reputation across digital platforms.
• Collaborate with SEO and content marketing teams to ensure integrated campaign performance.

Requirements

• Proven experience in Digital PR , SEO, or a related digital marketing role.
• Strong understanding of SEO principles and how digital PR contributes to organic growth.
• Experience with link-building strategies and outreach campaigns.
• Proficiency in using SEO tools (e.g., SEMrush, Ahrefs) and analytics platforms (e.g., Google Analytics).
• Excellent copywriting and content creation skills tailored for digital audiences.
• Ability to analyze campaign data and translate insights into actionable strategies.

Benefits

• Competitive salary and performance-based incentives.
• Flexible hybrid working arrangements.
• Access to professional training and development resources.
• Comprehensive benefits including pension and private healthcare.
• A forward-thinking agency culture in Leeds , focused on innovation and results.