Digital PR Manager

About the Role

Our client is seeking an experienced and strategic Digital PR Manager to lead their online communications efforts from a remote capacity. This role is crucial for enhancing the company's digital footprint, driving online visibility, and managing its reputation through innovative digital PR tactics. You will be responsible for developing and executing digital PR campaigns, building relationships with online media and influencers, and measuring the effectiveness of digital outreach. This is an ideal position for a forward-thinking professional who thrives in a remote-first culture and has a proven track record in leveraging digital channels for PR success, working with a company that champions digital transformation and online engagement.

Key Responsibilities

• Develop and execute cutting-edge digital PR strategies to increase online visibility and brand authority.
• Build and nurture relationships with digital media outlets, bloggers, and influencers.
• Create engaging digital content, including online press releases, blog posts, and social media updates.
• Monitor online conversations, identify opportunities, and manage digital crisis communications.
• Analyze campaign performance using digital analytics tools and report on key metrics.
• Collaborate with content marketing and SEO teams to ensure integrated campaigns.

Requirements

• Demonstrated experience in Digital PR or a similar online communications role.
• Strong understanding of SEO principles and their application in PR.
• Proficiency in using digital analytics and social listening tools.
• Excellent digital content creation and copywriting skills.
• Proven ability to build and maintain online media relationships.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Benefits

• Attractive salary package with opportunities for advancement.
• Full remote work arrangement offering maximum flexibility.
• Generous annual leave entitlement.
• Access to cutting-edge digital marketing tools and resources.
• A dynamic and innovative work environment with a focus on digital excellence.