Digital PR Manager

About the Role

Our client is seeking a forward-thinking Digital PR Manager to lead their online public relations efforts from Manchester . This role focuses on enhancing online visibility, managing digital media relationships, and driving online reputation through innovative digital PR strategies. You will be responsible for developing and executing campaigns that generate high-quality backlinks, increase brand mentions, and improve search engine rankings, working closely with the SEO and content teams to achieve integrated digital marketing success.

Key Responsibilities

• Develop and execute data-driven digital PR strategies to increase online brand visibility and authority.
• Identify and build relationships with online publishers, bloggers, and influencers to secure high-quality media placements.
• Create compelling digital content, including infographics, guest posts, and interactive assets for PR campaigns.
• Manage outreach campaigns to secure mentions, reviews, and features on relevant websites.
• Track, analyze, and report on key digital PR metrics, including backlinks, domain authority, and online sentiment.
• Stay abreast of the latest trends in SEO, content marketing, and digital PR to inform strategy.

Requirements

• 3-5 years of experience in Digital PR or a related field such as SEO and Content Marketing.
• Proven success in building digital backlinks and improving online visibility for brands.
• Strong understanding of SEO principles and how they relate to PR activities.
• Excellent outreach and negotiation skills, with the ability to build rapport with online media contacts.
• Proficiency in using digital PR tools for outreach, monitoring, and reporting (e.g., BuzzSumo, Ahrefs, Google Analytics).
• A Bachelor's degree in Digital Marketing, Communications, or a relevant field.

Benefits

• Competitive salary and performance bonuses tied to digital campaign success.
• Flexible working hours and a remote-friendly work culture.
• Generous budget for online courses and industry certifications.
• Access to cutting-edge digital marketing tools and resources.
• A dynamic and innovative team environment in the thriving digital hub of Manchester .