Digital PR Specialist - Remote

About the Role

Our client is looking for a creative and results-oriented Digital PR Specialist to join their remote team. This role is focused on enhancing online visibility and brand reputation through innovative digital public relations strategies. You will be responsible for crafting engaging online content, managing social media outreach, and building relationships with digital influencers and online publications. This is an exciting opportunity for a digitally savvy PR professional to make a significant impact in a fully remote setting, contributing directly to our client's online presence and marketing objectives within the competitive Media & PR landscape.

Key Responsibilities

• Develop and execute digital PR campaigns to increase online brand awareness and drive traffic.
• Identify and engage with relevant online journalists, bloggers, and influencers to secure coverage.
• Create and optimize digital content, including blog posts, articles, and social media updates.
• Monitor online conversations and manage the company's reputation across social media platforms.
• Conduct competitor analysis and identify opportunities for digital PR outreach.
• Track, measure, and report on the performance of digital PR initiatives.

Requirements

• Proven experience in Digital PR or online marketing, with a portfolio of successful campaigns.
• Strong understanding of SEO principles and how they relate to PR.
• Excellent writing and communication skills, tailored for digital audiences.
• Proficiency with social media management tools and analytics platforms.
• Ability to work independently and manage projects effectively in a remote environment.
• Degree in Marketing, Communications, Journalism, or a related field is preferred.

Benefits

• Competitive salary package designed to attract top talent.
• Fully remote working position offering maximum flexibility.
• Allowance for home office equipment and internet expenses.
• Opportunities for continuous learning in digital marketing and PR trends.
• Collaborative online environment with a focus on innovation and results.