Digital PR Specialist

About the Role

Our client is seeking a forward-thinking Digital PR Specialist to join their innovative Media & PR team. This role, based in the vibrant city of Brighton , will focus on enhancing online visibility and reputation through strategic digital public relations initiatives. You will be instrumental in developing and executing online campaigns, managing digital media relationships, and creating engaging online content. This is an ideal opportunity for a digitally-savvy PR professional looking to leverage online platforms to achieve significant brand impact and contribute to the company's growing digital footprint.

Key Responsibilities

• Develop and implement digital PR strategies to increase online visibility and brand authority.
• Build and nurture relationships with online journalists, bloggers, and influencers.
• Create compelling digital content, including website copy, blog posts, and social media updates.
• Manage and optimize online press rooms and digital media assets.
• Conduct SEO-driven outreach to secure high-quality backlinks and mentions.
• Monitor online conversations and brand mentions, responding appropriately.

Requirements

• Proven experience in digital PR, SEO, or online content marketing.
• Excellent understanding of digital marketing channels and social media platforms.
• Strong writing and content creation skills with an emphasis on online engagement.
• Experience with SEO best practices and link-building strategies.
• Proficiency in using digital PR tools and analytics software.
• A Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Benefits

• Competitive salary and performance-based rewards.
• Flexible working options, including remote possibilities.
• Opportunities for continuous learning in the digital marketing space.
• Collaborative environment within a dynamic team in Brighton .
• Access to cutting-edge digital PR tools and resources.