Digital PR Specialist

About the Role

Our client is looking for a proactive and creative Digital PR Specialist to join their dynamic Media & PR team, remotely supporting operations based in Manchester . This role focuses on enhancing online visibility and reputation through innovative digital PR strategies, including SEO-driven content, influencer collaborations, and social media engagement. You will play a key part in expanding our client's digital footprint and driving meaningful conversations online. This is an ideal opportunity for a digitally savvy professional to shape online perception and contribute to impactful campaigns from anywhere in the UK, fostering a strong online presence for our client.

Key Responsibilities

• Develop and execute digital PR campaigns focusing on online visibility and brand awareness.
• Identify and engage with relevant online influencers, bloggers, and digital media outlets.
• Create and distribute engaging digital content, including articles, social media posts, and infographics.
• Implement SEO best practices within digital PR strategies to improve search engine rankings.
• Monitor online conversations, social media trends, and competitor digital activities.
• Measure and report on the effectiveness of digital PR campaigns using relevant analytics tools.

Requirements

• Proven experience in digital PR, online content creation, or social media management.
• Strong understanding of SEO principles and how they apply to PR.
• Excellent writing, editing, and communication skills with a knack for digital storytelling.
• Familiarity with social media platforms and digital marketing tools.
• Ability to work independently and manage projects effectively in a remote setting.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related discipline.

Benefits

• Competitive salary commensurate with experience.
• Fully remote working arrangement for flexibility and work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and learning new digital tools.
• Collaborative team environment with regular virtual interactions.