Digital PR Specialist

About the Role

Our client is looking for a creative and results-driven Digital PR Specialist to enhance their online presence and brand visibility from Leeds . In this role, you will focus on developing and implementing cutting-edge digital PR strategies to secure high-quality online backlinks, improve search engine rankings, and drive brand awareness through digital channels. You will work closely with the marketing and content teams to create engaging campaigns and foster relationships with online publications, bloggers, and influencers. This is a fantastic opportunity for a digitally savvy PR professional to make a significant impact in a forward-thinking company.

Key Responsibilities

• Develop and execute innovative digital PR campaigns focused on acquiring high-authority backlinks and online mentions.
• Identify and engage with relevant online publications, bloggers, and influencers to secure media coverage.
• Conduct keyword research and competitor analysis to inform digital PR strategies.
• Create compelling digital content, infographics, and outreach materials tailored for online audiences.
• Track, analyze, and report on the performance of digital PR activities, including link building and traffic generation.
• Stay up-to-date with the latest trends and best practices in digital PR and SEO.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 2-4 years of experience in digital PR, SEO, or digital marketing with a strong focus on link building.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics).
• Excellent written and verbal communication skills, with a knack for creative storytelling.
• Experience in building relationships with online journalists and influencers.
• Strong understanding of content marketing and its role in digital PR.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and attending industry conferences.
• Flexible working arrangements, including a remote-friendly policy.
• A creative and collaborative work environment in Leeds .