Digital PR Specialist

About the Role

Our client is seeking a digitally savvy Digital PR Specialist to join their innovative team, with a focus on operations based in Bristol . This role will drive online visibility and reputation through strategic digital PR campaigns, focusing on SEO, content marketing, and influencer outreach. You will be instrumental in creating buzz and generating high-quality backlinks to enhance search engine rankings and brand authority. If you are passionate about the intersection of PR and digital marketing, this is an excellent opportunity to contribute to a forward-thinking company.

Key Responsibilities

• Develop and execute digital PR strategies to achieve SEO and brand awareness goals.
• Identify and build relationships with online journalists, bloggers, and influencers.
• Create compelling digital content, including infographics, videos, and blog posts.
• Conduct outreach to secure high-quality backlinks and online media coverage.
• Monitor digital media landscape and competitor activities.
• Analyze campaign performance using analytics tools and provide actionable insights.

Requirements

• 2-4 years of experience in digital PR, SEO, or content marketing.
• Proven ability to secure online media placements and backlinks.
• Strong understanding of SEO principles and how they relate to PR.
• Excellent content creation and copywriting skills.
• Familiarity with analytics tools such as Google Analytics and SEMrush.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Benefits

• Competitive salary and performance bonuses.
• Flexible working arrangements, including remote options.
• Comprehensive health and wellness benefits.
• Generous paid time off.
• Continuous learning opportunities and access to industry conferences.