Digital PR Specialist

About the Role

Our client is seeking a highly skilled and creative Digital PR Specialist to join their dynamic team, supporting operations in Cardiff . This role focuses on enhancing our client's online presence and reputation through innovative digital PR strategies. You will be responsible for creating engaging online content, managing social media outreach, and building relationships with digital influencers and online publications. This is an exciting opportunity to make a significant impact on our client's digital footprint and contribute to their growth in the Welsh market, working remotely to achieve campaign objectives.

Key Responsibilities

• Develop and execute creative digital PR campaigns to drive brand awareness and online visibility.
• Create compelling and shareable online content, including blog posts, infographics, and videos.
• Manage and grow social media channels, fostering community engagement.
• Identify and build relationships with key online influencers, bloggers, and digital journalists.
• Monitor online conversations and manage the brand's online reputation.
• Track, analyze, and report on the performance of digital PR initiatives.

Requirements

• Proven experience in digital PR, content marketing, or social media management.
• Excellent writing, editing, and content creation skills tailored for online audiences.
• Strong understanding of SEO principles and how they relate to PR efforts.
• Experience with social media management tools and analytics platforms.
• Ability to identify and engage with relevant online communities and influencers.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related discipline.

Benefits

• Competitive salary and performance incentives.
• Fully remote working arrangement, offering significant flexibility.
• Comprehensive health and wellness benefits.
• Generous annual leave and public holiday entitlement.
• Access to online learning resources and professional development opportunities.