Digital PR Specialist

About the Role

Our client is looking for a forward-thinking Digital PR Specialist to drive their online presence and media outreach from Sunderland . This role is central to developing and implementing cutting-edge digital PR strategies that enhance brand awareness, generate quality backlinks, and improve search engine rankings. You will be at the forefront of online reputation management and content-driven outreach, working in a fully remote capacity. This is an exciting opportunity for a digitally savvy professional to innovate and execute impactful online campaigns that resonate with target audiences and achieve measurable results in the digital space.

Key Responsibilities

• Develop and execute comprehensive digital PR strategies to increase brand visibility and online authority.
• Identify and secure high-quality backlink opportunities through creative outreach campaigns.
• Create compelling digital content, including infographics, articles, and social media posts, optimized for online engagement.
• Manage and monitor online brand reputation, responding proactively to mentions and reviews.
• Collaborate with SEO and content marketing teams to ensure integrated campaign performance.
• Analyze digital PR campaign performance using relevant tools and provide actionable insights.

Requirements

• Proven experience in digital PR, SEO outreach, or a related digital marketing field.
• Strong understanding of link-building strategies and SEO best practices.
• Excellent writing and communication skills, with experience creating engaging online content.
• Proficiency with digital PR tools, analytics platforms, and social media management software.
• Ability to work independently and manage projects effectively in a remote environment.
• Bachelor's degree in Marketing, Digital Media, Communications, or a relevant field.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote working arrangement, offering maximum flexibility.
• Comprehensive health and wellness benefits package.
• Dedicated budget for professional development and online courses.
• A modern, tech-focused work culture with a focus on innovation.