Digital PR Specialist

About the Role

Our client is seeking an innovative Digital PR Specialist to drive online visibility and engagement for their brand in Brighton . This role focuses on leveraging digital channels to achieve PR objectives, including search engine optimization (SEO), content marketing, and influencer outreach. You will be responsible for developing and implementing cutting-edge digital PR strategies that enhance brand reputation and generate qualified leads. The ideal candidate possesses a deep understanding of the digital landscape and a passion for creative storytelling to capture online attention and build a strong digital presence in East Sussex .

Key Responsibilities

• Develop and execute comprehensive digital PR strategies to improve online visibility and SEO.
• Identify and build relationships with online influencers, bloggers, and digital media outlets.
• Create engaging digital content, including infographics, videos, and blog posts for outreach.
• Manage online reputation and respond to digital mentions and reviews.
• Analyze website traffic, social media engagement, and campaign performance using digital tools.
• Collaborate with marketing and content teams to ensure integrated digital campaigns.

Requirements

• Proven experience as a Digital PR Specialist or in a similar online marketing role.
• Strong understanding of SEO, content marketing, and social media strategy.
• Experience in outreach and building relationships with online publishers and influencers.
• Proficiency with analytics tools (e.g., Google Analytics) and PR software.
• Excellent written and verbal communication skills with a creative flair.

Benefits

• Competitive salary and performance-related bonuses.
• Opportunity to work in a vibrant coastal city like Brighton .
• Professional development courses and conference attendance support.
• Comprehensive benefits package including health insurance.
• Be part of a creative and forward-thinking digital marketing team.