Digital PR Specialist

About the Role

Our client is seeking a creative and results-driven Digital PR Specialist to join their fully remote communications team. This role focuses on enhancing online visibility and managing the digital reputation of our clients through strategic outreach and content creation. You will be at the forefront of identifying online trends, building relationships with digital media outlets and influencers, and executing campaigns that drive meaningful engagement and brand awareness. This position offers an exciting opportunity to work with a dynamic range of clients, contribute to innovative digital strategies, and thrive in a collaborative, home-based work environment, playing a pivotal role in the success of our digital public relations efforts.

Key Responsibilities

• Develop and execute targeted digital PR campaigns to increase online brand mentions and website traffic.
• Identify and build relationships with relevant online journalists, bloggers, and social media influencers.
• Create engaging digital content, including blog posts, infographics, and social media updates, optimized for search engines.
• Monitor online conversations and sentiment surrounding clients, responding appropriately and proactively managing their digital reputation.
• Analyze campaign performance using digital PR tools and provide comprehensive reports with actionable insights.
• Stay abreast of the latest digital marketing trends, SEO best practices, and emerging platforms.

Requirements

• 2-4 years of experience in digital PR, SEO, or online content marketing.
• Demonstrated success in securing online media coverage and building digital relationships.
• Proficiency with SEO tools, analytics platforms (e.g., Google Analytics), and social media management tools.
• Excellent content creation and copywriting skills, tailored for online audiences.
• Ability to work independently and manage time effectively in a remote setting.
• A passion for digital communications and a strong understanding of the online media landscape.

Benefits

• Competitive annual salary and potential for performance incentives.
• 100% remote working arrangement with flexible scheduling options.
• Comprehensive health insurance coverage and wellness programs.
• Opportunities for continuous learning and professional development in digital PR.
• A supportive and dynamic team culture that encourages creativity and collaboration online.