Digital PR Specialist

About the Role

Our client is seeking a creative and data-driven Digital PR Specialist to join their fully remote team. This role is essential for enhancing online visibility, managing digital reputation, and driving impactful PR campaigns through digital channels. You will focus on building online relationships, executing link-building strategies, and creating engaging digital content. This is a fantastic opportunity for a talented digital PR professional to work flexibly from anywhere in the UK and contribute to innovative online communication strategies within the growing digital media space.

Key Responsibilities

• Develop and implement digital PR strategies focused on online visibility, brand mentions, and backlink acquisition.
• Conduct outreach to bloggers, influencers, and online publications to secure media placements and partnerships.
• Create engaging digital content, including infographics, videos, and shareable articles, to support PR campaigns.
• Monitor online conversations, social media, and forums for brand mentions and sentiment analysis.
• Collaborate with the SEO and content marketing teams to align digital PR efforts with broader digital strategies.
• Analyze the performance of digital PR campaigns using relevant analytics tools and report on key metrics.

Requirements

• A Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 2-4 years of experience in digital PR, content marketing, or a similar online communications role.
• Proven experience in blogger outreach, influencer marketing, and securing online media coverage.
• Strong understanding of SEO principles and how they relate to digital PR.
• Excellent writing and editing skills for online content creation.
• Proficiency in using digital analytics tools (e.g., Google Analytics) and PR monitoring software.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Comprehensive health and wellness benefits package.
• Generous annual leave allowance and the flexibility of a fully remote position.
• Opportunities for professional development and continuous learning in the digital field.
• A dynamic and supportive team culture that values innovation and collaboration in the digital media environment.